Clubway Grand A Boutique Hotel — Boutique Hotel in Club Road, Chandan Nagar, Jorhat, Assam

Digital MarketingSocial Media MarketingHotel Website DesignInfluencer Marketing

Clubway Grand Achieves 35% Revenue Growth Through Digital Marketing

Boutique HotelClub Road, Chandan Nagar, Jorhat, Assam

Annual Revenue

₹1.8Cr

+35%

Off-season Occupancy

60%

+35%

Social Media Following

15K

+400%

Website Bookings

28%

New channel

The Challenge

What They Were Facing

Clubway Grand A Boutique Hotel, a stylish boutique property on Club Road in Jorhat, was struggling to stand out in a competitive market despite having beautifully designed rooms, excellent service, and a prime location in the heart of Assam's tea country. Their online presence was minimal — a basic website with no booking engine, outdated social media profiles with irregular posting, and limited OTA presence. They relied heavily on word-of-mouth and walk-in guests, which resulted in highly variable occupancy rates. Peak season (October to March) saw 85% occupancy, but monsoon season dropped to just 25%. Their annual RevPAR was 30% below the competitive set average, and they had no digital marketing strategy to attract the growing segment of tea tourism visitors and eco-travelers.

Our Solution

How We Helped

We developed a comprehensive digital marketing strategy focused on Jorhat's unique positioning as the gateway to Assam's tea gardens. We created a visually stunning website with professional photography showcasing the boutique design, tea garden views, and local experiences. We implemented targeted Google Ads campaigns focusing on "boutique hotel Jorhat," "tea garden stay Assam," and "eco-tourism accommodation." We launched Instagram and Facebook campaigns featuring stunning tea garden imagery, local Assamese culture, and guest experiences. We partnered with 5 travel influencers specializing in northeast India travel, generating authentic content that resonated with the target audience. We optimized their Booking.com and MakeMyTrip listings with compelling descriptions targeting tea tourism and eco-travel segments. We also created curated packages — tea garden tours, cultural immersion experiences, and monsoon wellness retreats — that maintained occupancy during off-peak periods.

Services Used

Digital MarketingSocial Media MarketingHotel Website DesignInfluencer Marketing